A fragrant Story About 70 Years of Purity
1948-59
1960-69
1970-79
1980-89
1990-99
2000-2009
2010
Onwards
Humility and honesty were the predominant principles of Late Shri N Ranga Rao. Powered by these virtues, he called his range of incense sticks, CYCLE. The logo had the picture of a bicycle to match, and thus was born a symbol of honesty to good quality and genuine value for money. Established in 1948, in a humble workshop in Mysuru by our visionary founder, Cycle Pure Agarbathies has grown to become a symbol that is widely trusted across the globe and today we are the world's largest selling Agarbathi brand.
- 1948, Mysore Products and General Trading Company was set up by Shri N Ranga Rao to start his journey as an incense manufacturer.
- Cycle brand was born.
- First export to Sri Lanka.
- Launch of Cycle Ratna, first popular product in the Value for Money segment.
- Launch of Cycle Sugandha Mallika, premium pack at one rupee for 10 sticks.
- Extensive van operations across South India.
- Launch of Natya Kesari, revolutionized tube packaging.
- NR House established, first ever integrated manufacturing setup.
- Exports expanded to 5 countries.
- Established NESSO (Natural and Essential Oils Ltd).
- Birth of Heritage and Cycle Three in One, path breaking innovation with multiple fragrances in one pack for the first time.
- Establishment of Rangsons Marketing Services, an independent division for Sales and Marketing.
- Founded Ranga Rao Memorial Residential School for Visually Abled.
- Launched WOODS, exclusive and successful masala bathi.
- Launched Rhythm Amber, innovation in fragrance creation, using contemporary fragrances.
- Launch of Lia, with innovation in packaging and fragrance.
- Launch of Rahasyamai, the first in its category, embedded with four different fragrances in one stick.
- Cycle Pure Agarbathies expands its export to more than 60 countries.
- A community services project to support household income of the war affected communities and women-headed households of marginalised areas in Sri Lanka
- Acquisition of Cycle Heritage and re-launch of Vasu Agarbathies.
- Launch of Spiritual Products Pvt. Ltd.
- Foray into the digital space with www.cycle.in
- N Ranga Rao & Sons and Suwanda Industries certified as Carbon Neutral.
- Suwanda Industries (PVT) Ltd. was established in 2011 as a joint venture company between N. Ranga Rao & Sons (PVT) Ltd. India & Eswaran Brothers Exports (PVT) Ltd, Sri Lanka.